03. Evolution of Display Ads

Please refer to the IAB Guidelines and the Lean Advertising Principles for your display ads. You can always refer to the IAB Website as well for more information.

One thing to note: An evolution of flexible ad sizes is responsive ads. Instead of creating multiple ad creatives to fit different ad placements, responsive ads simply take one creative and adjust for the ad space available automatically. You can learn more about them when we discuss Display Advertising in Google AdWords.